WAP delivers revenue opportunities for carriers
WAP opens a host of opportunities for carriers to generate on-going revenue streams, secure customer loyalty and develop unique services that will allow differentiation from the competition.
WAP offers a broad market for developers
One worldwide standard that is device-independent and bearer-independent assures developers of a broad, ever-expanding market for content and applications.
WAP means increased sales for device, infrastructure and gateway manufacturers
The increasing popularity of WAP will generate tremendous demand for new devices to accommodate WAP's capabilities, new infrastructure to handle the increased demands on operator's systems and more gateways to handle the information flow between Internet and wireless operator networks.
WAP means freedom to the end user
WAP offers an easy-to-use and highly portable communications and information tool. Devices using WAP-based microbrowsers can access an array of innovative, value-added services, which are rapidly coming to market.