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Macalla Software's Technology Enables a Successful Model for Mobile e-Commerce Revenue Generation and Cost Reduction Using SMS Based Prepaid Top-up

Dublin, Ireland 29th April 2002. Macalla Software, Europes leading provider of proven mobile e-Commerce platforms and applications, is delivering technology that enables mobile operators and banks to achieve a return on investment on their mobile e-Commerce initiatives. The Macalla Mobile e-Commerce Platform, which powers the ING/Postbank-Telfort collaborated roll out of SMS activated prepaid top-up combined with mobile banking, is enabling the bank and operator capture fees that would otherwise have been lost to the non-digital distribution chain. Now, after the first six months of this deployment, the results have already exceeded the banks expectations.

TowerGroup Senior Analyst Ed Kountz, who authored a report on one of Macallas deployments Telfort and ING/Postbank: How Targeted Collaboration Is Boosting Dutch Mobile Banking, said that Financial institutions and mobile operators are experimenting with interesting services by tailoring applications that are relevant to the user experience in the mobile world. The successful results that are starting to show through from these services include the creation of a strong base of repeat users and the retention of monies that would normally be paid out to support the retail distribution chain. He goes on to say, ING/Postbank decided to deploy Macalla Softwares Mobile e-Commerce Platform as the core infrastructure for their services therefore enabling this new model for generating revenues and reducing service costs. The results are exceeding expectations and they also now have a foundation for future service expansion as mobile data grows in importance.

Commenting on the report, Niall OCleirigh CEO Macalla Software said, We have always believed that for financial institutions and mobile operators the key to profitability is identifying and reaching a customer base with immediate revenue potential. He continued, TowerGroup is a highly respected analyst house and we are very pleased that our participation in the ING/Postbank-Telfort initiative has been identified as an excellent example of how the use of technology has enabled the creation of a financially successful model for generating revenues and reducing service costs.

For more information on the TowerGroup report Telfort and ING/Postbank: How Targeted Collaboration Is Boosting Dutch Mobile Banking or to purchase the report, please contact TowerGroup at +1.781.292.5292 or visit: http://www.towergroup.com


Press queries to:
Sarah Flynn, Director of Marketing, Macalla Software
Tel: + 353 1 664 22 40
[email protected]

Jacinta Ryan/Ronnie Simpson, Simpson Financial & Technology PR
Tel: + 353 1 260 5300
[email protected]

About Macalla Software
Macalla Software is a leading European provider of proven mobile e-Commerce platforms and solutions to mobile operators and enterprises. Macallas mobile e-Commerce platform underpins Europes largest mobile e-Commerce deployment supporting 500,000 users with ING/Postbank Nederland and Telfort (MMO2). It has also provided an impressive range of solutions for world-leading organisations such as, Charles Schwab Europe, Eircell Vodafone, AIB Bank plc., Dresdner Kleinwort Wasserstein, Staal Bankiers (Achmea Group), IG Index, and Ulster Bank (Royal Bank of Scotland).

Macallas technologies and solutions are designed to increase profitability, reduce churn, create additional revenue sources and facilitate the acquisition and retention of new quality customers. Working on a global basis with an increasing range of technology partners and systems integrators, Macalla is able to leverage its presence in Dublin, London, Madrid, Rotterdam, New York and Frankfurt, and provide customers with a full range of the best experience, platforms, solutions, integration, implementation and ongoing support for their mobile e-Commerce strategies. Technology partners include, Sun Microsystems, IBM, BEA, HP, Nokia, IONA, Openwave, Reuters, and Baltimore Technologies. Systems integrator partners include, CMG, CSC, Cap Gemini Ernst & Young, Getronics Iberia, Quinary, Compta and eServ.

Version 3.5 of The Macalla Mobile e-Commerce Platform, is based upon the three core technologies of multi-device-delivery, mobile payments and alerts and provides the following solutions out-of-the-box; top-up, shopping, banking, share dealing, peer-2-peer payments, premium content, gaming, ticketing, and a complete integrated development environment. http://www.macalla.com