Network365 and Logica demonstrate the world's first MMS application for mCommerce
3GSM World Congress 2002, Cannes, France, 21st February, Network365, a leading provider of world-class application platforms enabling the mobile lifestyle, in partnership with Logica, today demonstrates MMSCommerce, the worlds first MMS (Multimedia Messaging Service) application for mCommerce at the 3GSM World Congress in Cannes. MMSCommerce will enable users to send messages with keywords requesting information on a range of services of interest including cinema, theatre, traffic, news, travel, sport and weather. They will then receive full colour images over MMS directly to their mobile phones, complete with the information of how to make a purchase.
Messaging - whether short (SMS), enhanced (EMS) or multimedia (MMS) - has a bright future as a bearer for new, useful and entertaining applications on mobile devices. End users will receive rich content, play games, watch sport and interact in new and exciting ways with new applications. Personalization and payment services can be accomplished through mzone avatar, Network365s secure mobile wallet. For the operator, MMSCommerce is a multiple-use application that will use bandwidth on 2.5G and 3G networks and will drive purchases of new handsets. It also enables the service provider to keep customers loyal by providing them with an attractive and useful information service.
According to Denis Hennessy, Chief Technical Officer, Network365, To make GPRS (General Packet Radio Service) / 2.5G attractive, new applications need to exploit the advantages offered by 2.5G over 2G networks. Applications need to use MMS as a bearer and to deliver attractive and relevant content. Only then will people be impressed with the services and start to use them, talk about them and pay for them a key requirement for operators using 2.5G and 3G networks. These applications will be illustrated and audible and will feature messaging, browsing, promotions, games, information and more.
Our joint demonstration with Network365 of an mCommerce application for MMS proves that operators can offer compelling multimedia messaging information services today in a GPRS environment, commented Gerry McKenna, CEO of Logica Mobile Networks. It will be critical for operators to offer these services as soon as possible in order to build on the success s of SMS and drive up their revenues. Like Logica, Network365 is an innovative company thats one step ahead of the competition and we are delighted to be working with them on this ground breaking project.
For further information:
Visit Network365 at 3GSM World Congress
Hall 1 Stand B22
Marketing Communications Manager,
Tel: +353 1 2764511 / 087 2896579
Email: [email protected]
Tel: +353 1 2764508
Email: [email protected]
Logica Mobile Networks
Tel: +353 (1) 8193421
Mobile: +353 86 6043814
Email: [email protected]
Tel: +44 207 446 4615
Mobile: +44 794 6603069
Email: [email protected]
Visit Logica at 3GSM World Congress
Hall 1 Stand B20
Notes to editors
MMSCommerce runs on Network365 mzone agora, an advanced messaging application platform which allows carriers to build and co-ordinate online communities based around Short Message Service (SMS), Cell Broadcast, email, pager networks and Multimedia Messaging Service (MMS). It presents an opportunity to network operators and service providers to generate revenue streams by creating and operating new and improved ways for customers to use messaging. mzone agora enables multiple applications to interact with a variety of messaging protocols and transports. It acts as both a hub and server providing messaging service to a series of client applications.
This transactional MMS demonstration is the latest in an impressive list of industry-firsts for the Network365 including the launch of:
· the First transactional system based on WAP,
· the First B2B application tested across all three Japanese networks,
· the First use of a mobile wallet for Internet commerce,
· participation in Europes First 3G trial, currently being conducted by MMO2 on the Isle of Man
Network365 is a leading provider of world-class application platforms enabling the mobile lifestyle. Founded in 1999, the company is headquartered in Ireland and has offices in Japan, Italy, Hong Kong, Sri Lanka, the UK and the USA. Since its foundation, Network365 has garnered worldwide acclaim for its broad, yet focused wireless product strategy and has developed unique skills by concentrating exclusively on the requirements of the mobile market. As network operators and service providers roll-out high speed data services on mobile devices, Network365 is increasingly becoming the partner of choice to application platforms that fully leverage network operators investments in next generation networks and devices.
The Network365 product range, known as mzone, is a complete mobile application infrastructure enabling a world of mobile experiences. mzone addresses all the elements of the mobile Internet value chain from access to advanced messaging to secure mobile commerce. mzone currently includes four innovative platforms: mzone kiosk, a complete mobile shopping solution for merchants; mzone avatar, a feature rich mobile solution which enables secure payment, personalization and identification; mzone maestro, delivers optimized content and services to enable the mobile lifestyle; and mzone agora is an advanced messaging application platform for fun, innovative mobile experiences.
Key customers include: Hong Kong CSL, Celltel Lanka, Manx Telecom / mmO2 (Europes first 3G trials), Český Mobil a.s in the Czech Republic and Digifone / mmO2, Meteor Mobile Communications, BETDAQ and Phone House in Ireland.
For more information, please visit: http://www.network365.com
Logica (LOG.L) is a leading global solutions company providing management and IT consultancy, systems integration, products, services and support. Logicas clients operate across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. The company has over 11,500 staff in 34 countries worldwide. Founded in 1969, Logica is listed on the London Stock Exchange where it is part of the FTSE100 index of the largest UK listed companies. More information can be found at www.logica.com
About Logica in Messaging and PrePaid
Logica is the leading supplier of messaging systems to over 140 of the worlds top operators; these systems serve over 150 million active subscribers. Logicas market leadership will be further enhanced by the deployment of the worlds first live 3G messaging systems in Japan (2001).
As a leading global supplier of PrePaid systems, Logica has a reputation for developing innovative, secure and scaleable systems that deliver competitive advantage. Recent deployments of the worlds first pre-delivery charging platform for non-voice services is a testimony to Logicas innovative approach to key prepaid market challenges. In addition, Logica is fast becoming a market leader in the emerging world of multimedia messaging services.
For specific information on MMS, visit http://www.logica.com/mms
The Network365 logo inspired by people on the move and mzone are trademarks of Network365. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.