KDDI to Launch Next Generation au Services Across Japan in December
Sales of New GPS Keitai and Movie Keitai to Start SimultaneouslyTokyo, November 12, 2001 -- KDDI Corp. and Okinawa Cellular Telephone Company are due to launch three new cellular phone services across Japan from December this year. eznavigation, a GPS navigation system, and ezmovie, a moving image transmission system, will be the first services of their kind available in Japan through mobile phone networks. The third new service, an all-new au cellular phone service compatible with the global mobile Internet standard WAP2.0, will be the first of its kind anywhere in the world.
Accompanying the new services will be two new cellular phone units. The GPS Keitai will give users access to the services and functionality required to use the GPS to determine their exact location. For its part, the Movie Keitai will give users access to the moving image service outlined above. Movies will come complete with stereo sound, and will be available anyplace, anytime, for extremely reasonable prices.
Sales of the new phone units are to commence in early December. Customers will be able to choose from two different models of GPS Keitai, the C3001H and the C3002K, though only one model, the C5001T, will initially be available for the Movie Keitai. At the start of the services, GPS services will offer customers approximately 20 different contents, with moving image services totaling approximately 60.
Both new services have a special promotional campaign that runs until March 2002. This promotion will give customers access to high-speed packet services, which normally incur a monthly charge of 600 yen, for free through a set discount.