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Wireless Pets Find Happy Home on Sprint PCS

One of World’s Most Popular Wireless Games Now on Nationwide U.S. Carrier

NEW YORK, NY, August 21, 2001Digital Bridges, Ltd., the leading global mobile entertainment provider, announced today that Wireless Petsalready one of the most loved wireless games in the worldis now available to Sprint PCS Wireless Web customers.
Wireless Pets is the ultimate game for anyone with a penchant for pets, who cant bear the chewing, the howling, the walkies or the mess of actually owning one. Pets live virtually in Petville and owners can adopt, feed, play and care for them any time, any place, on their wireless phone. Prospective owners get to choose from a variety of critters: a cat, dog, turtle, dinosaur, ghost or alien. Some pets are pretty straightforward, but some are downright mysterious. In addition, players can compete against other pet owners around the world through regularly scheduled pets shows. Be careful, though, if you neglect your pet, the Society for the Protection of Wireless Pets can take it away and find it a happier home.
Digital Bridges gaming website, Wirelessgames, offers an online community for pet owners the world over. Owners can find hints, tips and help on caring for their pets, as well as meet, chat and interact with other players.
Although Wireless Pets has only been available for a few months, it is already one of the most popular wireless Internet games ever created. The game has taken Europe by storm, with well over 120,000 pets adopted in the first month alone. In the month of June, Wireless Pet owners generated approximately 95,000 hours of game play.

And pet owners are becoming just as attached to their Wireless Pets as they are to the real thing. The oldest pets in the world are now approaching 180 days of age, with many owners visiting them at least twice a day to lavish love and affection upon their pet and spending between eight and nine minutes online for each visit. Poochy the dog is proving to be the most popular pet so far, with Katty not far behind. Now that U.S. players have a chance to experience the joy of Pets, can it be long before Toothy the Dinosaur and Spooky the Ghost catch up?

Wireless Pets represents one of the best wireless games currently available, as well as one of the few whose popularity cuts across gender lines, said Anders Evju, Digital Bridges Vice President and General Manager, North America. Its the perfect game for Sprints sophisticated Wireless Web customers.
In addition to Sprint PCS, Digital Bridges games currently are available in North America on AT&T Wireless, TELUS Mobility and VoiceStream Wireless. More North American carrier agreements will be announced in the near future.
ENDS.
Notes To Editors:

About Digital Bridges
Digital Bridges is the world leader in building a network of entertainment channels for mobile devices on the wireless Internet. The company brings three major assets to the new medium of wireless communications: delivery technology, distribution and publishing capabilities and content design experience. Digital Bridges is the creator of UNITY, the universal wireless entertainment technology solution. Since its launch in the second quarter of 2000, Digital Bridges initial Wireless Entertainment channel, Wirelessgames has been a runaway success. The channel is currently carried live on almost thirty mobile network operators around the world. For more information, please visit http://www.digitalbridges.com.

Contacts

Digital Bridges (UK)
Brian Baglow
Global Communications Manager
+44 (0) 1383-723-234
[email protected]

Digital Bridges (North America)
John Grotland
Director, Business Development
+1 (201) 757-2453
[email protected]