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Digital Bridges-Atrativa Alliance Soars in Latin America

Partnership Adds Carriers, Developers, Server Platform in Latin America

SÃO PAULO, Brazil and EDINBURGH, Scotland, July 17th, 2001Global mobile entertainment provider Digital Bridges, Ltd. and leading online game provider in Latin America, Atrativa.com are quickly establishing themselves as a major force for entertainment on the wireless Internet in Latin America.

Since officially entering the Latin American market in February 2001, the partnership has made significant progress, launching its games with carriers in Brazil. In addition, the Digital Bridges-Atrativa.com partnership is working with Latin American game developers to create exciting new content for Digital Bridges gaming channel, Wirelessgames.

The wireless Internet market in Latin America has a huge demand for high level entertainment products, and thats what were offering through this strategic alliance with Digital Bridges, said Ron Czerny, CEO of Atrativa.com.

South America is becoming a formidable market for wireless Internet services, especially mobile entertainment, noted Kevin Bradshaw, founder and CEO of Digital Bridges, Ltd. Our partnership has given us the business prowess to quickly and effectively bring our world-class mobile entertainment services to South America. Atrativa are acting as an agent for us as well as a licensed UNITY publisher that is, they will be designing content for SMS and WAP and managing relationships with UNITY developers across the South American region. This is a pioneering model that we will replicate in a number of markets worldwide to be announced over the coming months.

Digital Bridges-Atrativa has launched Wirelessgames commercially with three major carriers in Brazil: TESS, Telefonica, and Telesp Celular. The partnership also has signed a contract with Americel and expects the carrier to launch services shortly.
In addition, the partnership is in the process of negotiating deals with six other carriers in the countries of Brazil, Mexico, Argentina, Chile and Colombia.

Latin American UNITY Server Node and SMS Games
In order to meet the expected demand for Digital Bridges games in Latin America, the company recently installed a UNITY server node in Brazil. Diveo, one of the largest hosting facilities in Latin America, is hosting the UNITY node. This new server is part of UNITY 2.0, which creates a virtual private network (VPN) connecting UNITY servers around the world. This allows wireless customers all over the world to play interactive games against each other on their wireless devices in real time, no matter which devices they own, which network protocols they use or which languages they speak.

In addition, UNITY now includes support for short message services (SMS). Digital Bridges is in the process of developing some exciting game titles for SMS, as well including SMS development support in the UNITY SDK. This is a huge opportunity, as well over 10 billion SMS messages are sent worldwide on a monthly basis.

Atrativa.com has begun to work with the Brazilian game developer LocZ to create SMS-based games for the Latin American market. The company expects LocZ to have three SMS games live on Telefonicas network by the end of August this year.

About Atrativa
Atrativa.com (http://www.atrativa.com.br) is the largest online games provider in Latin America, promoting the best content with high technology for both Internet and wireless users.

With 48 available games, single, multi-player and 20 WAP games for wireless devices, Atrativa.com offers innovative services to its users, such as prizing systems and the Hall of Fame, which classifies each user according to his performance.

Atrativa.coms partners include Universo Online (UOL), a major ISP in Latin America, and Telefonica , one of the leading wireless carriers in Latin America.

About Digital Bridges
Digital Bridges is the leading creator of entertainment for the wireless Internet, offering delivery technology, distribution and publishing capabilities, as well as content design experience to this exciting new medium.

The companys vision is to allow people to engage in interactive entertainment in any place, at any time. Using the unique multi-participant content delivery platform, UNITY, Digital Bridges generates interactive content that is automatically optimized for use over the full range of WAP handsets and other wireless Internet devices.

Digital Bridges first content channel Wirelessgames.com was launched in 2000 with a suite of classic parlor games. The company operates a B2B2C business model in which the company supplies its services and content to mobile operators and portals.

For more information on Digital Bridges, please visit www.digitalbridges.com.

Digital Bridges (UK)
Brian Baglow
Global Communications Manager
+44 (0) 1383-723-234
[email protected]

Digital Bridges (North America)
John Grotland
Director, Business Development
+1 (201) 757-2453
[email protected]

Atrativa.com (North America)
Ron Czerny
(408) 879-2621
[email protected]rativa.com.br

Atrativa.com (Brazil)
Mitikazu Lisboa
Director, Marketing
+55 (11) 3049-8461
[email protected]