Sprint and Digital Bridges, Ltd. Roll Out Wireless Games to Sprint PCS Wireless Web Customers
Interactive Games Now Available Via Sprint PCS Internet-ready PhonesKANSAS CITY, MO and NEW YORK, NY, April 24, 2000-Sprint (NYSE: FON/PCS), which operates the nations fastest growing all-digital, all PCS nationwide network, and Digital Bridges, Ltd., the leading global mobile entertainment provider, announced today that the companies have reached an agreement to provide a number of its exciting, interactive wireless games on the Sprint PCS Wireless Web. Sprint customers will have access to Digital Bridges single and multiplayer games through Sprint PCS Internet-ready Phones.
The games, which Digital Bridges publishes through its Wirelessgames.com subsidiary, include such single player parlour games as Fours, Roulette, Higher/Lower and Craps. In addition, Sprint will offer the companys exciting multiplayer games, including Tank Battle and Fight KO. Digital Bridges multiplayer games allow Sprint customers to play
real-time games against other wireless gamers around the world. These games are strictly for entertainment and involve no gambling.
Digital Bridges games are a great addition to the wireless gaming we offer on the Sprint PCS Wireless Web, said Chip Novick, vice president of consumer marketing for Sprint PCS. Sprint continues to provide our customers, including our younger subscribers, with clear calls and Wireless Web-based communication, as well as entertainment applications, including instant messaging email, music and games.
Sprint PCS has consistently been a leader in the offering of innovative services for the wireless Internet, said Anders Evju, Vice President and General Manager, North America. We are proud to offer our engaging and addictive suite of games to Sprints customers. All of the games are played through Digital Bridges UNITY mobile entertainment platform, which is a major force for the delivery of games and other forms of leisure on the wireless Internet.
The addition of Digital Bridges games on the Sprint PCS Wireless Web also continues Sprint PCS penetration of the rapidly-growing youth market by offering tailored price plans and Wireless Web services geared towards young people in the US. According to Teenage Research Unlimited Inc., nearly 20 percent of U.S. teens 24 percent of girls, 15 percent of boys own a wireless phone. The penetration is expected to double in the next year as another 18 percent of girls and 13 percent of boys acquire wireless phones.
About Sprint PCS
Sprint is a world-class global communications company - at the forefront of integrating wireline and wireless communications services. Sprint is a large carrier of Internet traffic and a leader in broadband communications. Sprint built and operates the United States first nationwide all-digital, fiber-optic network and provides a portfolio of advanced data communications services. Sprint operates the largest 100-percent digital, 100-percent PCS nationwide wireless network in the United States, already serving the majority of the nations metropolitan areas including more than 4,000 cities and communities across the country. Sprint has $23 billion in annual revenues and serves more than 23 million business and residential customers. For more information, visit the Sprint PCS web site at http://www.sprintpcs.com.
Sprint PCS offers a program designed to assist developers in the creation of wireless Internet applications for the Sprint PCS Network and the wireless data industry. The Sprint PCS Wireless WebSM Application Developers Program, which is posted at http://developer.sprintpcs.com, provides technical assistance and a developers forum to foster compelling application development. The site also provides industry information and information on current and future Sprint PCS wireless data products, tools and services.
About Digital Bridges
Digital Bridges is the leading creator of entertainment for the wireless Internet, offering delivery technology, distribution and publishing capabilities, as well as content design experience to this exciting new medium.
The companys vision is to allow people to engage in interactive entertainment in any place, at any time. Using the unique multi-participant content delivery platform, UNITY, Digital Bridges generates interactive content that is automatically optimized for use over the full range of WAP handsets and other wireless Internet devices.
Digital Bridges first content channel Wirelessgames.com was launched in 2000 with a suite of classic parlor games. The company operates a B2B2C business model in which the company supplies its services and content to mobile operators and portals.
For more information on Digital Bridges and Wirelessgames.com, please visit http://www.digitalbridges.com and www.wirelessgames.com.
Digital Bridges (UK)
Public Relations Manager
+44 (0) 1383-723-234
Digital Bridges (North America)
Director, Business Development
+1 (201) 757-2453
Public Relations Program Manager