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STAR TREK games arrive at a communicator near you!

The world of personal communicator technology made a quantum leap today as Activision, Inc. and Digital Bridges announced the creation of the worlds most advanced entertainment software for the Wireless Internet. Digital Bridges, the planets most exciting mobile entertainment company will be producing the Star Trek games with Activision, Inc., one of the most respected publishers in the galaxy. Both are bringing Star Trek(R): First Duty and Star Trek(R): Prime Directive to mobile devices including Wireless Internet phones throughout the known universe.

Star Trek®: First Duty is an introduction to Starfleet, giving the student a chance to learn more about the principles and philosophy of the United Federation of Planets, as well as providing hands-on experience of commanding each of the key stations on board major Starfleet vessels. Graduating students are qualified for immediate action postings.

Star Trek(R): Prime Directive, is a major exploration of the Caledonian Expanse, a vast tract of uncharted space, which was recently linked to Federation space via a new wormhole. Starfleet ships will be undertaking long-term exploration missions to seek out strange new worlds and new civilizations

Both games are being developed by Wirelessgames, Digital Bridges wholly owned development and publishing studio. Chris Wright, Digital Bridges Business Director, Games said, Its a fantastic honor to be able to develop games based in the world famous Star Trek universe. At Wirelessgames we believe in creating the most innovative and enjoyable games for the new medium of the Wireless Internet, so for Star Trek(R): First Duty and Star Trek(R): Prime Directive, we are planning to do something really special.

Star Trek(R): First Duty and Star Trek(R): Prime Directive push back the boundaries of gaming on the Wireless Internet. Designed to complement each other, the knowledge & skills acquired by the player in Star Trek(R): First Duty, can be put into practice within the Star Trek(R): Prime Directive game.

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Star Trek(R): Prime Directive is going to completely redefine how people think of games on the Wireless Internet, says Wright. It is a massively multi-player game with up to ten thousand players per server. It all takes place in a persistent universe, so the game will continue whether you are on-line or not.

Mobile gaming offers a whole new experience to players. The capabilities of the technology make it possible to create completely unique and innovative games," said Dave Anderson, Director of Business Development at Activision. "Were very excited at the possibilities offered by both Star Trek(R): First Duty and Star Trek(R): Prime Directive.

Both Star Trek(R): First Duty and Star Trek(R): Prime Directive are being developed using Digital Bridges UNITY system. UNITY is a content creation and delivery system supporting multiple devices, networks carriers and languages.

Kevin Bradshaw, CEO and founder of Digital Bridges, summed it up, People have been criticizing wireless gaming because of the technical limits of the handsets and data speeds, he says. However, your cell phone offers possibilities which no other technology can match. Imagine, he went on, sitting in a boardroom or classroom, when your phone bleeps and delivers a message telling you, your ship is under attack. You know that youre going to stand up and say Excuse me. I have to take this

Star Trek(R): First Duty is due for release on your cellular phone in Quarter 2, 2001, with Star Trek(R): Prime Directive following in Quarter 3 of the same year.
ENDS.
Digital Bridges was created in 1998; its goal is to be the world leader in building a network of entertainment channels for mobile devices on the wireless Internet. The company brings three major assets to the new medium of wireless communications: delivery technology, distribution and publishing capabilities and content design experience. Digital Bridges is the creator of UNITY, the universal wireless entertainment technology solution. Since its launch in the second quarter of 2000, Digital Bridges initial Wireless Entertainment channel, Wirelessgames has been a runaway success. The channel is currently carried live on twenty mobile network operators around the world. For more information, please visit http://www.digitalbridges.com.

For all of the latest Star Trek news and information, visit the official Internet home of Star Trek at http://www.startrek.com.

Viacom Consumer Products merchandises properties on behalf of Paramount Pictures, Paramount Television, Viacom Productions, and Spelling Television, as well as third-party properties. Viacom Consumer Products, a unit of Viacom Entertainment Group, is a subsidiary of Viacom Inc. To learn more about Viacom Consumer Products and our properties, please visit us at http://www.viacomcp.com.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $572 million for the fiscal year ended March 31, 2000.

Activision maintains operations in the US, Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the companys World Wide Web site, which is located at http://www.activision.com.

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Activisions actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activisions Annual Report on Form 10-K for the fiscal year ended March 31, 2000, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

TM, (R) and (C) 2000 Paramount Pictures. All Rights Reserved. Star Trek and Related Marks are Trademarks of Paramount Pictures.

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Contact:
Digital Bridges Ltd.
Brian Baglow,
PR Manager,
Digital Bridges Ltd,
T: 01383-723234 / M: 07747-792247
E: [email protected]