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The World Is Watching - Digital Bridges and PacketVideo Collaborate to Bring Multimedia to Wireless Games

Digital Bridges Ltd., one of the worlds foremost creators and suppliers of games and entertainment services for mobile devices and the wireless Internet, today announced an agreement with PacketVideo, the recognized leader in wireless multimedia, to collaborate on the introduction of media rich video and animation into the next generation wireless games.

While Digital Bridges and its development partners utilise current wireless technology for the creation of innovative and compelling content for the current generation of mobile handsets, the pace of technology is such that within a very short period it will be possible to incorporate much more complex and advanced graphics into games and entertainment services provided through the wireless Internet.

Games designed for mobile devices already have a number of unique advantages over other platforms. The inherent communications abilities of the device, the constant proximity to the owner and the client-server relationship between the phone and the processing centre, mean that it is possible to create very large-scale multi-player games. Digital Bridges UNITY technology means that this ability can be extended over multiple network technologies, territories and languages, offering the first truly global audience. The ability to combine these features with the video and animation capabilities enabled by PacketVideo¡¦s technology will provide consumers with an enhanced graphical experience. Both companies have agreed to explore the integration of PacketVideo¡¦s advanced delivery capabilities into Digital Bridges UNITY system.

According to Robert Tercek, president of PacketVideos Applications and Services Division, Digital Bridges is acknowledged as a pioneer and leader in the area of wireless entertainment. Their focus on the creation of quality content and their relationships with a rapidly increasing number of world-class developers from the games and entertainment industries made them an obvious partner for PacketVideo. As mobile games increase in popularity, we¡¦re convinced that the partnership between PacketVideo and Digital Bridges will produce the most advanced and attractive games available to mobile users.¨

Kevin Bradshaw, CEO and founder of Digital Bridges, added, PacketVideos highly advanced technology and focus on wireless delivery integrates perfectly into Digital Bridges vision, namely the creation and delivery of the highest possible quality content from ourselves and our development partners. Our UNITY technology is already a world leader in the mobile entertainment server space. By giving our developers access to the rich, graphical capabilities presented by PacketVideo, we are ensuring that we remain at the cutting edge of wireless entertainment design and technology.¨

Notes to Editors:
PacketVideo, the recognized leader in wireless multimedia, provides MPEG-4 compliant software that enables the delivery, management and viewing of video, audio and multimedia applications over current wireless networks to mobile devices such as telephones and personal digital assistants. PacketVideo¡¦s pioneering end-to-end solution delivers the highest quality multimedia experience possible in every mobile environment, globally. The company markets its software to wireless operators, wireless device and silicon manufacturers, and content providers to ultimately enable mobile consumers to access a variety of applications, including news and financial stories, sports highlights, music videos, weather and traffic reports, and home or work security cameras, from any location. Mobile consumers can gain access to multimedia content today by visiting PVAirguide§ (http://www.pvairguide.com), the world¡¦s first wireless streaming media showcase.

Digital Bridges Ltd.
Digital Bridges was created in 1998 its goal is to be the world leader in the creation and delivery of entertainment services for mobile devices on the wireless Internet. The company brings three major assets to the new medium of wireless communications: delivery technology, distribution and publishing capabilities and content design experience. Digital Bridges potential and vision was recognised recently when the company won the Start Up Of The Year award at the first National Business Awards Of Scotland ceremony. Since its launch in the second quarter of 2000, Wirelessgames has been a runaway success. The channel is currently carried live on twelve mobile operators around the world, with more than double that number signed up to come on line over the coming weeks. More information can be found online at http://www.digitalbridges.com.

UNITY generates and delivers interactive entertainment content. It is capable of supporting many thousands of simultaneous users in multi-user, multi-language online sessions, with each user receiving content automatically optimised for their chosen device. Whilst currently in use to deliver services to the first generation of WAP-based mobile handsets, UNITY supports all future device and network technologies, including GPRS, UMTS, all future extensions of the WAP protocols, Java and all client device operating systems such as Symbian, PalmOS and PocketPC. UNITY has been adopted by a number of key partners throughout the telecommunications infrastructure and content provision sectors to create what is already a de facto standard for the creation and supply of games and entertainment services to mobile device users worldwide.

Digital Bridges Ltd.
Brian Baglow,
PR Manager,
Digital Bridges Ltd,
T: +44 (0)1383-723234 / M: +447747-792247
E: [email protected]