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AU-SYSTEM AND SEIKO INSTRUMENTS INC. COLLABORATE ON INTERACTIVE WATCH

Stockholm, Sweden - February 16, 2001 - Watch manufacturer Seiko Instruments Inc. (SII), in collaboration with AU-System, has produced a new type of watch with fully interactive functions. SII Wrist Companion has a Bluetooth link which, via a mobile telephone, gives the user access to the Internet, the possibility to send and receive SMS messages, store contact details and a new talking style. AU-System has enabled this interactivity by integrating a WAP browser, the AUS WAP Browser, into the watch, and has also been responsible for the integration and supply of Bluetooth software, based on Ericssons Bluetooth Host Stack, into the Wrist Companion.

We wanted to work with a European consultancy that was leading in mobile product technology. The fact that AU-System could provide us with both the WAP-browser and a deep knowledge in Bluetooth was very key to our choice, says Jun Hirotomi at Seiko Instruments Inc.

This is yet another example of the way we can collaborate with relevant suppliers and quickly get emerging technologies onto the market, says Christer Björk, Business Area Manager at AU-System.

Earlier this year the Wrist Companion was awarded TechTVs Best of CES in the telephony category at the Consumer Electronics Show 2001. The watch will be featured in AU-Systems booth (C33/C39) at the annual 3GSM World Congress Exhibition on February 20-23, 2001 in Cannes, France.

A picture of SII Wrist Companion can be downloaded from http://www.ausystem.com.

BLUETOOTH is a trademark owned by Telefonaktiebolaget L M Ericsson, Sweden and licensed to AU-System. All other products and company names herein are trademarks or registered trademarks of their respective holders.

Media Contacts:
Christer Björk, Business Area Manager
AU-System AB
Tel: +46 70 638 16 01

About AU-System
AU-System is a leading Mobile Internet consultancy. Through the subsidiary SandbergTrygg, the company also offers integrated services for marketing communications. Major clients include Ericsson, Telia, Scania, MeritaNordbanken and Singapore Telecom. AU-System was established in 1974 and currently employs more than 1000 staff in offices in Sweden, the U.K., Italy, the U.S., Thailand and Singapore. AU-System is listed on Attract40 of the OM Stockholm Exchange, under the symbol AUS. For more information, please visit http://www.ausystem.com.

About Bluetooth
The Bluetooth wireless technology is set to revolutionise the personal connectivity market by providing freedom from wired connections. It is a specification for a small form-factor, low-cost radio solution providing links between mobile computers, mobile phones and other portable and handheld devices, and connectivity to the Internet. The Bluetooth Special Interest Group (SIG), comprising leaders in the telecommunications, computing and network industries, is driving development of the technology and bringing it to market. The Bluetooth SIG includes promoter companies 3Com, Ericsson, IBM, Intel, Lucent, Microsoft, Motorola, Nokia and Toshiba, and more than 2000 associate members and adopter companies, including AU-System.