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Digital Bridges’ advent calendar attracts global audience

Edinburgh, Scotland. January 2001. Digital Bridges Ltd., the worlds foremost creator of entertainment services for the wireless Internet, today announced the winners of the worlds first wireless Advent Calendar, released by Digital Bridges in the run up to Christmas 2000.

Available through Digital Bridges Wirelessgames.com channel, the advent calendar attracted players from all five continents and generated almost 10,000 individual players in the 25 days before Christmas 2000.

Each day players could access the calendar to reveal scenes of festive beauty, with one lucky winner chosen at random each day to receive a prize from Digital Bridges. After the results were collated, it became clear that Mobile Device Users from all around the world had been visiting the Wirelessgames Advent Calendar again and again.

The breakdown of winners shows that the prize winners came from countries including, France, Canada, England, Italy, Portugal, Wales, Holland, the United States of America, Scotland, Australia and Malaysia, proving that the wireless Internet has a truly global audience.

Kevin Bradshaw, CEO and founder of Digital Bridges Ltd., said, Digital Bridges believe that the wireless Internet is a global medium - like no other. Our UNITY technology was designed specifically to allow people all over the world, to interact with each other through mobile devices. We created the advent calendar as a simple, fun way of saying Thank You to all the Mobile Device Users who have played and supported Wirelessgames over the past 12 months. We were expecting a wide range of users to access the calendar, but the number of players and the number of countries they came from, was a Christmas bonus for us as well.

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Notes to Editors:
UNITY
UNITY generates and delivers interactive entertainment content. It is capable of supporting many thousands of simultaneous users in multi-user, multi-language online sessions, with each user receiving content automatically optimised for their chosen device. Whilst currently in use to deliver services to the first generation of WAP-based mobile handsets, UNITY supports all future device and network technologies, including GPRS, UMTS, all future extensions of the WAP protocols, Java and all client device operating systems such as Symbian, PalmOS and PocketPC.

About Digital Bridges Ltd.
Digital Bridges was created in 1998; its goal is to be the world leader in the creation and delivery of entertainment services for mobile devices on the wireless Internet. The company brings three major assets to the new medium of wireless communications: delivery technology, distribution and publishing capabilities and content design experience. Digital Bridges potential and vision was recognised recently when the company won the Start Up Of The Year award at the first National Business Awards Of Scotland ceremony. Since its launch in the second quarter of 2000, Wirelessgames has been a runaway success. The channel is currently carried live on twelve mobile operators around the world, with more than double that number expected to come on-line by the end of Q1 2001. The company recently announced that Wirelessgames.com has broken the 500,000 games played barrier, with almost 23,000,000 hits on the Wirelessgames.com site. Wirelessgames.com also recently won the Best WAP Game award in the first Readers Awards, as voted by the readers of both Wapland.com and Future Publishings WAP Magazine in the UK. More information can be found online at www.digitalbridges.com.

Contact:
Digital Bridges Ltd.
Brian Baglow,
PR Manager,
Digital Bridges Ltd,
T: +44 (0)1383-723234 / M: +447747-792247
E: [email protected]