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Kick-off for WAP games

Codemasters & Digital Bridges bring new titles to the wireless Internet

Southam, England & Edinburgh, Scotland. January 2001. Codemasters Ltd. one of the worlds most original and successful developers and publishers of computer and video games, today announced that it would be bringing a number of its unique and innovative games to the mobile Internet in collaboration with Digital Bridges Ltd., world-leaders in the creation and supply of games and entertainment for the mobile Internet.

The first game to be released is LMA Football Quiz. Based on LMA Manager, the best-selling PlayStation football management game, LMA Football Quiz has been developed internally by Codemasters, using Digital Bridges UNITY technology, which ensures the game will have access to the widest possible audience worldwide.

The game is a brain-busting football quiz for one or two players. The one player game is based around a penalty shoot out scenario with correct answers counting as goals. The two-player game is a match challenge with questions and answers being identified as tackles, kicks and goals.

To keep footy fanatics glued to their WAP screens, LMA Football Quiz will be regularly updated and offer new rounds of questions and there are plans to bring a persistent game into play later next year.

LMA Football Quiz is being launched as a pan-European game, with modified and localised versions in English, German, Spanish, French and Italian. In Germany, the games title will also be localised utilising the licensing agreement in place with BDFL for the German edition of LMA Manager 2001.

Over the next few months, Codemasters and Digital Bridges will be releasing a number of other exciting new titles for the mobile Internet, bringing a new dimension to the world of mobile entertainment.

Kevin Bradshaw, CEO and founder of Digital Bridges Ltd., said Digital Bridges goal has always been to bring the best possible games and entertainment to the wireless Internet. Its an entirely new medium, in which imagination and creativity are key. Codemasters reputation in designing and creating original games, combined with Digital Bridges world-class technology and service provision will allow us to create some fantastic new titles for Mobile Device Users.

Michael Hayes, Codemasters Marketing Director commented, To capture the attention of a massive far-reaching audience weve combined two of Europes biggest passions football and quizzes. It a simple mechanic and yet is perfect for WAP phone user to pass the time with in an entertaining way. As our first WAP title, well be monitoring levels and methods usage to create further original titles for this channel.

Notes to Editors:
Codemasters LMA Football Quiz was created using Digital Bridges UNITY technology. UNITY generates and delivers interactive entertainment content. It is capable of supporting many thousands of simultaneous users in multi-user, multi-language online sessions, with each user receiving content automatically optimised for their chosen device. Whilst currently in use to deliver services to the first generation of WAP-based mobile handsets, UNITY supports all future device and network technologies, including GPRS, UMTS, all future extensions of the WAP protocols, Java and all client device operating systems such as Symbian, PalmOS and PocketPC.

About Digital Bridges Ltd.
Digital Bridges was created in 1998; its goal is to be the world leader in the creation and delivery of entertainment services for mobile devices on the wireless Internet. The company brings three major assets to the new medium of wireless communications: delivery technology, distribution and publishing capabilities and content design experience. Digital Bridges potential and vision was recognised recently when the company won the Start Up Of The Year award at the first National Business Awards Of Scotland ceremony. Since its launch in the second quarter of 2000, Wirelessgames has been a runaway success. The channel is currently carried live on twelve mobile operators around the world, with more than double that number expected to come on-line by the end of Q1 2001. The company recently announced that Wirelessgames.com has broken the 500,000 games played barrier, with almost 23,000,000 hits on the Wirelessgames.com site. Wirelessgames.com also recently won the Best WAP Game award in the first Readers Awards, as voted by the readers of both Wapland.com and Future Publishings WAP Magazine in the UK. More information can be found online at http://www.digitalbridges.com.

About Codemasters Ltd.
Established in 1986, Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. The company is the winner of Queens Award For Enterprise in the Innovation category and was featured in the Sunday Times Fast Track taking the number two position for the highest annual profit growth at 118.97%. Furthermore, the UKs Entrepreneur of The Year 2000 awards saw David Darling, Founder and Chief Executive of Codemasters, scoop both the Overall Entrepreneur of the Year and Young Entrepreneur Of The Year awards. Codemasters genre-leading brands include Colin McRae Rally, Touring Cars, Micro Machines/Maniacs, LMA Manager, Insane and Cannon Fodder. With an annual turnover in excess of $100 million (FY98/99), the company is headquartered in Southam, Warwickshire, UK where it employs over 400 staff, and maintains European operations in Germany, France, Spain, Benelux and plans to set up operations in Scandinavia. The company has its US headquarters in New York and maintains an online gaming US-based development facility in Oakhurst, CA. More information about the company and its products is available online at http://www.codemasters.com.

Digital Bridges Ltd.
Brian Baglow,
PR Manager,
Digital Bridges Ltd,
T: +44 (0)1383-723234 / M: +447747-792247
E: [email protected]

(Rocket Media)
Richard Eddy or Ben Le Rougetel
T: +44 (0)207 437 6100
F: +44 (0)207 437 6200
E: [email protected]