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No more fiddly WAP handset set-up as Digital Mobility launches “one number” configuration code.

London, 9 October 2000: Now wireless solutions developer Digital Mobility has eliminated one of the biggest single barriers to mass-market take-up of mobile Internet services with the launch of MICode. Eliminating the need for users to manually enter confusing phone settings to access WAP and other mobile Internet services, Digital Mobilitys MICode system allows for fast, fuss-free configuration of mobile Internet settings using MICode, a single number code that is published by the mobile operator or wireless services provider.

One of the most difficult tasks in the take-up of a new mobile Internet service is the actual configuration of the users mobile terminal. Complex keystrokes to enter dial-up numbers, IP addresses, authentication codes and more can confuse even experienced mobile users, blunting market uptake of wireless Internet services and reducing traffic and revenues for carriers.

Uniquely quick and simple to use, MICode allows setting of both dial-up and bookmark parameters, eliminating the need for users to type more than a dozen technical parameters, such as the IP gateway address, the bearer type, the port number and URL. With MICode the mobile user simply enters one number. This makes MICode the first truly user-friendly way of entering mobile Internet settings.

Using MICode is simple. By noting the specific MICode of a mobile Internet service from a service providers web site, TV advertisement or other marketing materials, users can quickly configure their mobile terminal and become subscribers to the advertised service. MICodes start from 8 digits in length and average 20 digits, only marginally longer than a phone number.

MICode can be implemented on mobile handsets, PDAs and other portable terminals by incorporating Digital Mobilitys MICode Decoder module, leaving a very small memory footprint. Codes are created using the MICode Creator Wizard, also available on Digital Mobilitys MICode web site.

MICode is also next-generation ready, allowing for easy configuration of GPRS, imode and other mobile Internet terminals and services.

MICode makes configuring your phone to access mobile Internet services fuss-free for mobile data novices and power users alike, explains Digital Mobility Limited Technical Director Dr Janko Mrsic-Flogel. Easier service adoption means that MICode helps drive more call minutes for the carrier/ network operator boosting traffic revenues and encouraging market take-up of more value-added services.

MICode is available to mobile terminal manufacturers on flexible licensing terms. Pricing and availability is available on request.

MICode is a trademark of Digital Mobility Limited.

For further information please contact:
Europe/Worldwide Enquiries

Digital Mobility Limited
The Glassmill
1 Battersea Bridge Road
London SW11 3BZ UK
Tel: +44 (0) 207 738 1999
Fax: +44 (0) 207 739 0022
[email protected]

For press information, please contact:
Johan Sjöquist
Chief Operating Officer, Digital Mobility Limited
Tel: +44 20 7738 1999
[email protected]

Notes to Editors:
1. Digital Mobility Limited is a provider of high quality turnkey mobile Internet solutions for mobile end-users and business-to-business customers.
2. Digital Mobility offers a complete range of secure mobile Internet services including content adaptation, application hosting and customer relationship management.
3. InHand (www.inhand.net) is Digital Mobilitys mobile portal of personalised business, travel, information, financial and m-commerce services. InHand is available to WAP phone users in Sweden, Israel and Guernsey, with further service launches imminent in the UK and worldwide.
4. Digital Mobility hosts and delivers mobile Internet services and applications via the WAPHub, its secure server that supports content hosting, user authentication and session management.
5. Hewlett-Packard distributes Digital Mobilitys end-to-end secure m-commerce solution for banking and other financial services customers. Digital Mobility is also a member of Hewlett-Packards E-Bazaar, a global marketplace bringing together providers and customers of mobile commerce products and services.
6. Psion has recently licensed Digital Mobilitys WAP browser for use in the companys Revo Plus PDA (personal digital assistant).
7. Digital Mobility Limited was established in 1998 with investment from Swedish Venture Capital fund Ledstiernan. The company operates from headquarters in London with additional offices in Sweden. Digital Mobility InHand AB is the wholly owned Swedish subsidiary of Digital Mobility Limited.
8. Digital Mobility is a member of the Wireless Application Protocol (WAP) Forum (www.wapforum.org). It is also a member of European standards body ETSI (www.etsi.fr).