WAP technology ushers in new era of mobile ecommerce for mobile phones
HONG KONG Sept. 13, 2000 At a major event in Hong Kong, the WAP Forum today showcased a wide variety of the latest consumer and business WAP applications. Held in conjunction with its quarterly membership meeting, the event highlighted the extensive industry adoption of WAP technology as a platform for next generation wireless applications.
WAP is currently being utilised by tens of thousands of developers to create applications which will enable a new era in mobile e-commerce and other everyday applications, said Scott Goldman, CEO of the WAP Forum. Applications built on WAP will permeate all facets of daily life, freeing the end-user from the constraints of a PC connected by wires to the Internet.
Current WAP applications already available around the world include: stock trading, online bill payments, Internet-based games, traffic alerts, personalised news and sports reports. Also using WAP-enabled devices company employees can securely access corporate intranets or extranets.
WAP is the only wireless Internet protocol built on XML eXtensible Markup Language), a framework for markup languages that will support tomorrows Internet. XML allows software developers to customise applications, simplifying their appearance to suit the small size of a mobile phone or PDA (Personal Digital Assistant). Currently there are more than 40 million WAP-enabled handsets in circulation worldwide.
Through expanded security features including end-to-end encryption and support for Public Key Infrastructure (PKI), WAP technology will enable developers to bring to market mobile e-commerce applications with a secure environment.
The extensive security features of WAP enable the development of secure applications involving transaction processing, said Goldman. Reinforced by our commitment to interoperability and backward compatibility, these applications will enable the growth and market adoption of mobile e-commerce.
The current developments in WAP will help to deliver richer content and services and, in the third-generation wireless world, existing WAP services will run better, faster and cheaper, and more new features and services will be possible.
The WAP specification is continuing to evolve with changes in Internet technology, increases in wireless bandwidth and emerging market demands. The next generation of WAP specifications will allow migration to XML-based technologies like XHTML (eXtensible Hyper Text Markup Language), embrace Transmission Control Protocol (TCP), and support multimedia applications colour graphics, animation, downloading music files and photographs.
The WAP specification is highly secure. The introduction of end-to-end encryption and support for PKI, further enhances the security of e-commerce, banking, finance and enterprise applications already deployed by companies such as Amazon, American Express, MasterCard, Verisign and Visa.
About the WAP Forum
The WAP Forum is the industry association that is responsible for developing and fostering the growth of the Wireless Application Protocol (WAP)an open, global standard that allows mobile users of wireless hand-held devices to easily and instantly access and interact with the Internet. The WAP Forum is comprised of more than 500 members, representing more than 95 percent of the handsets sold worldwide and more than 200 million global subscribers. Members include worldwide handset manufacturers, carriers, infrastructure providers, software developers and other wireless solution providers. For more information about the WAP Forum, including a current listing of its members, visit www.wapforum.org.
The [email protected] Certified, [email protected] and WAP Forum marks are worldwide trademarks or registered trademarks of Wireless Application Protocol Forum Ltd.
Marja S. Murray
Porter Novelli Convergence Group for WAP Forum