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Senada.com Announces Wireless Partnership with AmericanGreetings.com

Solution will create the first private-label mobile greetings solution for wireless carriers.

SEATTLE, Washington (September 06, 2000) Senada today announced that it has partnered with AmericanGreetings.com, (AOL Keyword: AG) the leading online greetings provider and personalized content delivery company, to create the worlds first carrier-branded mobile greetings solution.

Senada.coms Managed Messaging Platform, developed by the company to wirelessly enable its award-winning event communications web site, will be the foundation for delivering AmericanGreeting.coms compelling greetings content on a wide-range of wireless networks and devices.

With the new application, consumers will be able to select an appropriate message from top greeting categories on their wireless phone or PDA, sign and then send the sentiment to another wireless device or email address. Recipients receive the information and can respond with a follow-up sentiment, phone call or email. The solution overcomes the cumbersome task of typing a meaningful message on todays WAP phones and PDAs.

We believe our partnership with AmericanGreetings.com will be very successful in generating increased wireless adoption in the U.S., said Gregory Brown, CEO of Senada.com. Electronic Greetings are the second most popular activity on the Internets most widely-used applications. Were confident that AmericanGreeting.coms card content and our robust managed messaging platform will drive quick adoption by carriers and consumers alike.

Were excited to see AmericanGreetings.coms sentiments taking a step into this exciting new medium, said John Dearborn, Senior Vice President and Chief Operating Officer of AmericanGreetings.com. Our partnership with Senada allows our customers to make their feelings click in entirely new ways.

The service will launch in Q4 of 2000 and will be managed and operated by Senada.com. A demo of the new service is available by request (contact Dan Arnall, Senada.com at [email protected]).

About AmericanGreetings.com

AmericanGreetings.com is the leading online greetings site and a premiere personalized content delivery company. According to PCData, the sites 13.6 million unique visitors in July ranked it as the category leader, and it is ranked as one of the top 20 Web sites overall (PCData, Nielsen/NetRatings July 2000). Through partnerships with AOL, Yahoo! and Lycos, AmericanGreetings.com (AOL Keyword: AG) reaches 80 percent of all Web users. Offering more than 15,000 high-quality greetings, licensed characters, invitations, games and Hi-Brow Comix, AmericanGreetings.com puts the fun and the feelings into communicating online.

About Senada.com
Senada.com is a Seattle-based, VC-backed company founded in early 1999 by a team of experienced entrepreneurs. Senada.com created the Managed Messaging Platform to adapt their event communications Web site to take advantage of the wireless Internet. Today, the companys service helps individuals and organizations handle the process of creating, sending, and managing announcements and invitations for all types of events in the wireline and wireless environments. In addition, leading content providers are using Senada.coms Managed Group Messaging Platform as a foundation for next generation wireless community applications. Senada.com is a member of the WAP (wireless application protocol) Forum and several other industry organizations.

AmericanGreetings.com MediaContact:
Nancy Davis
[email protected]

Senada Media Contact:
Daniel Arnall
[email protected]