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Multimap.com, the UKs leading provider of internet-based maps to both consumers and businesses, announced today that it has joined the Wireless Application Protocol (WAP) Forum.

Multimap.com joins more than 500 other companies whose common mission is to promote and develop WAP as the de facto standard for wireless information and telephony services on digital mobile phones and other wireless devices.

Sean Phelan, Multimap.coms managing director, said: Our membership of the WAP Forum demonstrates our expertise in delivering location-based services to wireless devices. We are delighted to be associated with the WAP Forum which we believe is a key body to assist with the migration of services to WAP.

Multimap.com recently launched its market-leading Store Finder service on WAP phones. The new service enables businesses with multiple outlets such as stores, restaurants, hotels and estate agents to offer consumers access to both text-based information on outlet locations via their WAP phones and, on the new larger screen phones, access to detailed maps on how to reach them.


By selecting a relevant WAP site and entering the postcode of the area in which they wish to search, consumers can view a list of the nearest branches. They can then choose a particular branch to obtain text-based directions on how to reach it and information on opening hours. The service means that outlets can be found quickly and easily, while consumers are on the move.
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About Multimap.com
Multimap.com is one of the UKs top 10 most visited public sites and the most significant provider of on-line mapping services to UK businesses. The site attracts around one and a half million unique visitors each month.

Multimap.com has been profitable since its first service launch in 1997. Flextech plc, the UKs leading pay-TV operator, is a key investor in the company.

About WAP Forum
The WAP Forum is the industry association that is responsible for developing and fostering the growth of the Wireless Application Protocol (WAP) an open, global standard that allows mobile users of wireless hand-held devices to easily and instantly access and interact with the Internet. The forum is comprised of more than 500 members, representing 95 per cent of the handsets sold worldwide and more than 200 million global subscribers. Members include worldwide handset manufacturers, carriers, infrastructure providers, software developers and other wireless solution providers. For more information about WAP Forum, including a current listing of its members, visit www.wapforum.org