barnesandnoble.com UNVEILS BN.COM ON THE GO, ENABLING CUSTOMERS TO BUY FROM WIRELESS DEVICES
First Mobile Wireless Version of barnesandnoble.com Available on Palm VII‘ Handheld Computer
New York, NY - December 1, 1999 - barnesandnoble.com (Nasdaq:BNBN) announced today the launch of bn.com On the Go, a company-wide wireless strategy designed to enable customers to shop at barnesandnoble.com from wireless devices. bn.com On the Go will allow customers to access, search and buy from barnesandnoble.com on wireless mobile devices such as the Palm VIIš handheld computer from Palm Computing, Inc., a 3Com company (Nasdaq:COMS).
"By implementing bn.com On the Go, we are enabling our customers to buy from barnesandnoble.com at any time, from anywhere on any platform," said Jonathan Bulkeley, chief executive officer of barnesandnoble.com. "By enabling quick and easy access from Palm Computing's handheld computers, we are providing our customers with the convenience of shopping at barnesandnoble.com."
Through a Web clipping application developed for the Palm VII handheld computer, the following features will be available to Palm VII users from the barnesandnoble.com site:
Store Locations -- The first clicks-and-mortar integration on the Palm VII handheld computer allows customers to find the nearest Barnes & Noble stores and view store event listings.
Books and Music - Buy millions of barnesandnoble.com's books and music titles.
Content - View reviews, synopses and barnesandnoble.com's Top 10 book and music listings.
eCards -- Select from several categories of eCards including graphics, and send them from nearly anywhere.
Order Status - Check the status of recent orders made through barnesandnoble.com.
"We're pleased to see popular commerce providers like barnesandnoble.com creating applications that empower Palm VII users to buy millions of products simply and wirelessly from their handheld computers," said Scott Lincke, director of wireless products for Palm Computing.
Customers can download the free application from barnesandnoble.com at www.bn.com/onthego, from the Palm.Net site at www.palm.net, or from www.workspot.com/bn. This application was developed by WorkSpot, Inc.
In another move to further develop barnesandnoble.com's bn.com On The Go strategy, the company has joined the Wireless Application Protocol (WAP) Forum and the Phone.comô (Nasdaq:PHCM) Alliance program. WAP Forum brings together industry leaders to develop world standards for wireless information and telephony services on digital and wireless devices. Phone.com's Alliance program provides the software and services that enable Web content developers to create Internet applications for mobile phone users.
Since launching its online business in May 1997, barnesandnoble.com (Nasdaq: BNBN) has become one of the world's largest Web sites and the fourth largest e-commerce site, according to Media Metrix. Focused largely on the sale of books, music, software, magazines, prints, posters and related products, the company has capitalized on the recognized brand value of the Barnes & Noble name to become the second largest, and one of the fastest growing, online distributors of books.
Customers can choose from millions of new and out-of-print titles and enjoy a variety of related content such as author chats, book synopses and reader reviews The site also offers thousands of bargain books discounted up to 91 percent, the most popular software and magazine titles, as well as gift items for every occasion. The Company recently launched its Prints & Posters Gallery, a unique collection of images that can be produced on demand on museum-quality canvas or high-quality paper, and its eCards service, an exclusive selection of greeting card images that can be personalized and enhanced with animation and music. With access to Barnes & Noble's more than 750,000 in-stock titles, barnesandnoble.com has the largest standing inventory of any online bookseller ready for immediate delivery. The URL http://www.bn.com makes the site easy to find, and its Express LaneSM single-click ordering process ensures fast and convenient purchasing.
The barnesandnoble.com affiliate network has more than 228,000 members and the Company maintains strategic alliances with major Web portals and content sites, such as AOL, Lycos and MSN. The Company is also a leader in business-to-business e-commerce with its unique Business Solutions program.
3Com and Palm Computing are registered trademarks and Palm VII is a trademark of 3Com Corporation or its subsidiaries. Phone.com is a registered trademark of Phone.com, Inc. WorkSpot is a trademark of WorkSpot, Inc. All other brands and product names may be trademarks of the respective companies with which they are associated.