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SmartServ Demonstrates Wireless Application Protocol™ (WAP)-Enabled Trading Application with Strategic Alliances at Wireless IT '99

WAP application brings complete and secure Web-based stock trading solution to wireless devices.

Santa Clara, Calif. (Wireless IT) - November 2, 1999. SmartServ Online, Inc. (OTC: SSOL) a leading provider of Web and wireless transaction-enabling solutions, is demonstrating this week its WAP-enabled trading application optimizing its Web-based application for use on Internet-ready wireless handsets, such as Nokia's WAP-compliant handset and those equipped with Phone.com's microbrowsers. The new WAP-enabled trading application, along with a Windows® CE version, is being demonstrated at the Cellular Telecommunications Industry Association Wireless IT '99 trade show in Santa Clara, Calif., at several locations, including SmartServ Online's booth #1135, the Microsoft booth #935, Mitsubishi Wireless booth #500 and Data on Air booth #1141. In addition to these demonstrations, SmartServ's chairman and CEO, Sam Cassetta, will be speaking as part of the Wall Street Goes Wireless session of the Wireless IT conference.

"Being asked to demonstrate our applications by major players like Microsoft and Mitsubishi says a lot about SmartServ's world-class development team," said Robert Pearl, director of business development. "There are a lot of developers who are just now getting their feet wet with protocols like WAP, but SmartServ's been at it for over a year. Couple that with our ability to route transactions and you have an extremely powerful wireless e-commerce solution."

Unlike purely wireless applications, SmartServ's trade-routing function and real-time data applications are Web-based. That allows SmartServ's team of programmers to use standards like WAP and Windows CE to securely extend the Web-based model to a mobile environment. The customizable wireless trading application enables brokers to capitalize on the growing number of mobile users, particularly in the near future with the anticipated proliferation of microbrowser-equiped devices. SmartServ is already discussing deployment plans for the new solution with online brokers, wireless carriers, handset and gateway providers.

In addition to providing real-time market information, SmartServ's wireless stock trading application offers many of the same features found in the Web-based system, including blotter with running average price, book and rebook. The end-to-end solution provides both application-level authentication and enforces security measures which conform to the WAP Specification.

About SmartServ Online

SmartServ Online, Inc. offers a wide range of Web and wireless informational and transactional applications, including Web-based and WAP-enabled stock trade order routing and e-commerce solutions. These applications are designed to deliver value-added services to strategic marketing partners, including online retailers, telecommunications carriers, device manufacturers and value-added service providers. Recognizing the growth of devices capable of accessing Internet-based information, SmartServ Online develops applications for personal computers, Internet-ready wireless handsets, interactive pagers, Windows CE devices and interactive voice response systems. The company's customizable categories of information include: personal watch lists, real-time tick-by-tick quotes, charting, company and financial news, filtered electronic mail, national and local news, sports scores and odds, weather reports, route-specific traffic reports, lottery results, horoscopes and local entertainment information such as movie listings. The Company is a member of the Wireless Data Forum (WDF) and an associate member of the Wireless Application Protocol (WAP) Forum. Robert Pearl, SmartServ Online's director of business development serves as co-chairman of the WAP Developers Group. For more information about SmartServ Online's products and services visit the company Web site at http://www.smartserv.com.

This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, the volatility of international markets, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.