Saraide Partners with BellSouth in WAP Trial to Deliver Internet Services to its Mobile Customers
Regional trials to begin in October
San Francisco, CA - September 22, 1999 - Saraide, a world leader in the delivery of Internet-based services to wireless devices, today announced a partnership to provide mobile data services to BellSouth's Wireless Application Protocol (WAP) trial. BellSouth will be trialing a variety of wireless data services including Saraide's Travel Service.
Working under a service bureau model, Saraide works with carriers and Internet content providers to deliver data and information services to the mobile market. Saraide provides customized, time-sensitive, location-based information services such as e-mail, stock quotes, travel information, calendars, contact lists, personal banking, electronic commerce, and much more. Saraide currently delivers this rich suite of Internet-based wireless data services to carriers worldwide.
The BellSouth trial is consistent with Saraide's global strategy to extend its widely available services to WAP-enabled devices. The WAP trial will involve several hundred existing BellSouth Mobility DCS customers in the Raleigh, NC and Greenville, SC markets.
Saraide's Travel Service is a mobile travel assistant designed to provide business travelers with mobile real time access to essential travel information through the wireless device of their choice. The service will provide airline and flight information, schedules, and personalized notification of flight delays.
"We are pleased to be working with BellSouth as part of the WAP trial," said Arif Janjua, Saraide's vice president and general manager, North America. "Saraide's Travel Service offers a unique set of services, unmatched by any other offering on the market. BellSouth's clients will now have the opportunity to trial a powerful set of services designed to deliver the critical information they want, where and when they want it."
BellSouth will evaluate service applications, network equipment and mobile phones enabled with WAP, a technology standard that optimizes Internet and other data content for use in wireless environments. Trial participants will acquire information by first accessing wirelessly a BellSouth Buzz portal, selecting from a menu of options and then receiving real-time content on the screen of their wireless phone.
"Saraide's Travel Service will offer our clients the power of an online travel assistant delivered to their WAP enabled wireless device," said Carlton Hill, director of product development and management of BellSouth Cellular Corp. "Our WAP trial is a continuation of our commitment to offer our clients cutting edge services and technology. We are confident that these new services will be well received."
Saraide is a world-leader in delivering Internet-based services to wireless devices. Using an open technology platform, Saraide provides wireless operators with a wide array of exceptional, value-added services - independent of time, device, content or air interface. Saraide has offices in North America and Europe including San Francisco, Ottawa, Dallas, New York, Rotterdam, London, Paris and Stockholm. Saraide is a member of the WAP Forum.
BellSouth's wireless companies, BellSouth Mobility (BMI), BellSouth Mobility DCS and American Cellular Communications Corporation (ACC), provide wireless communications services to 5.2 million customers in 13 states. BMI operates with its partners in eight southeastern states. BellSouth Mobility DCS launched service in 1996 and became the first company in the Southeast and the third company in the United States to introduce the latest in PCS technology. BellSouth Mobility DCS operates in North Carolina, South Carolina, East Tennessee and eastern Georgia. ACC markets operate under a variety of names in California, Texas and Virginia and as Cellular One in Indiana. Visit us on the Web at www.bellsouthmobility.com or www.bellsouthdcs.com.
Launched in June of 1999, BellSouth Buzz (www.bellsouthbuzz.com) is a local portal focused on creating a robust online experience for users. Sixty-two cities throughout BellSouth's nine-state southeastern region have their own customized site containing city-specific news, community information and entertainment. The site also offers free web sites to non-profit organizations.
BellSouth Corporation is a $24 billion communications services company. It provides telecommunications, wireless communications, cable and digital TV, directory advertising and publishing, and Internet and data services to nearly 35 million customers in 19 countries worldwide.
NOTE: For more information about BellSouth Corporation, visit www.bellsouth.com.