Ericsson unveils new WAP-phone
Date: Wednesday, September 22 1999
Today at a spectacular event in Hong Kong, Ericsson globally unveiled the
R320, a high-performance dual band mobile phone. With its sleek and elegant
design, Wireless Application Protocol (WAP)-functionality, calendar and big
display, it is a phone for the customer who appreciates functionality and
efficiency. The R320 is Ericsson's third WAP-product.
During 1999, Ericsson has launched a completely new product portfolio, where
the R320 is an important new addition, which gives powerful connectivity
decisively designed. The R320 is only 15 mm thin and weighs less than 100
grams. It is Ericsson's third WAP-product, after the mobile companion MC218,
available on selected markets, and the smartphone R380, available in volumes
during Q1 2000.
The R320 has a WAP-browser to access Internet content. WAP is a microbrowser
especially developed for mobile use and the main world-wide industry standard
for providing Internet communications and advanced services on digital mobile
phones and other wireless terminals.
"We have now unveiled our third WAP-product," says Jan Ahrenbring, Vice
President Marketing and Communications at Ericsson Mobile Communications. "As
the first WAP-products come out on the market, WAP-services will emerge as
well. The market will grow as devices leverage from content and the other way
around. What we will then see is both local content, services such as ordering
movie tickets or take away food, and global content, such as news and
entertainment," says Jan Ahrenbring.
In-built modem and infrared communication capability make the R320 an
efficient communication tool. The infrared functionality not only ensures easy
and effective connection, it also allows to send and receive electronic
business cards, ring melodies and phone book entries from one phone to
another. Its voice memo function allows you to record up to twenty voice
memos. The R320 has a calendar for keeping track of meetings, events and
anniversaries. Synchronisation of the calendar in the R320 and a PC will be
supported with the IrMC 1.1 open synchronisation standard, as a world first
for GSM phones.
To promote Internet access using a mobile phone, Ericsson was a leading part
in founding the WAP Forum. WAP Forum's primary goal is to bring together
companies from all segments of the wireless industry value chain to ensure
product interoperability and growth. As the market develops, a wide variety of
interactive WAP-services will be available, such as banking, ticket booking,
information and shopping.
The Ericsson R320 will be available in commercial volumes during Q1 2000. Two
versions of the R320 will be produced. The R320s, and the R320sc which
features a complete Chinese interface that is easy to learn and easy to use.
This feature allows you to send and receive Chinese SMS messages and also lets
you store Chinese names in the Phone Book.
Based on a new 3-volt platform, the phone's components draw less current and
thereby ensure powerful work times, which will fulfil requirements from the
most active users. Batteries use the latest lithium polymer technology,
introduced in the T28 platform. High-performance lithium ion batteries are
available as accessories. Ericsson has developed an all-new series of
accessories, which can best be described as "intelligent accessories" in
that they provide more than the usual functions.
R320 features include:
GSM 900/1800 dual band
In-built infra-red modem and RS232 cable modem
Full graphic display, featuring 5 rows of Latin text or 3 rows of Chinese text
Vibrating call alert
On October 5, a web site dedicated to explaining WAP technology and benefits
will launch, on www.ericsson.com/WAP. The site will also include the
Developer's Zone for companies and people interested in developing and
maintaining WAP sites.
Additional information about Ericsson mobile phones is available on the World
Wide Web at http://mobile.ericsson.com
Ericsson's WAP-portal is located on: http://mobileinternet.ericsson.se
Additional information about WAP is available at http://www.wapforum.org
To view the new Ericsson R320 please look at http://www.ericsson.com/pressroom/phli_pcoph.shtml
Ericsson is the leading provider in the new telecoms world, with
communications solutions that combine telecom and datacom technologies with
freedom of mobility for the user. With more than 100,000 employees in 140
countries, Ericsson simplifies communications for its customers - network
operators, service providers, enterprises and consumers - the world over.
FOR FURTHER INFORMATION, PLEASE CONTACT
Jan Ahrenbring, Vice President Marketing and Communications
Ericsson Mobile Communications AB
Phone: +46 70 590 9900
Bo Albertson, Marketing Manager, Information and Events
Ericsson Mobile Communications AB
Phone: + 46 8 764 1388 or +46 70 510 0992