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SmartServ Online and Data on Air Join Forces to Offer End-to-End Wireless Portal Solution for Remote Information Delivery

Services Include One-Way Short Messaging Services (SMS) and Interactive End-To-End Solutions Based On the Wireless Application Protocol (WAP) Standard

Stamford, CT -- Sept. 13, 1999 - SmartServ Online Inc. (OTC: SSOL), a leading developer of Internet-based applications serving the wireline and wireless industries, and Data on Air Inc., a leading provider of advanced data gateway services for the wireless carrier industry, Monday announced 4Air.net(TM), a wireless portal and gateway hosting solution for wireless carriers and enterprise customers. The collaborative solution enables carriers to use the power of the World Wide Web to extend their brand identities and easily implement value-added information services to subscribers. The first services offered may be accessed from various wireless devices over GSM, CDMA, TDMA, iDEN and other wireless networks that support delivery of short messaging services. In the future, the 4Air.net wireless portal service will serve all devices with built-in WAP microbrowsers. "The combination of Data on Air's gateway hosting expertise and SmartServ Online's content and application development gives this team a unique competitive advantage," said Robert Pearl, SmartServ Online's director of business development. "Most wireless carriers aren't interested in piecing together components from multiple vendors to build an end-to-end solution. 4Air.net is a simple, comprehensive, packaged solution that can be easily deployed on virtually any network." Partnerships with other component vendors such as handset manufacturers are expected to further strengthen the integrity of the packaged solution.

About 4Air.net

The basic 4Air.net service will feature a Web-based provisioning system from which subscribers select categories of information services such as news, sports, weather, horoscopes, lottery, traffic and stock quote alerts. The provisioning Web site allows subscribers to select the type and frequency of alerts they receive. SmartServ Online is developing content that is optimized for wireless users with small, handheld devices, and Data on Air will host the gateways through which wireless users receive the information. Since most functions can be configured directly by the end user, carriers can launch the new service quickly and smoothly, while minimizing the burden on internal operations staff. Data on Air's Network Operations Center in Orlando, Fla. will also handle all "back room" data center operations and routing for carriers offering the 4Air.net service. The center is equipped with high-availability redundant application servers, fully redundant fiber connections to the Internet backbone and interfaces to a large number of wireless networks. "Our primary objective is to give wireless subscribers easy, affordable access to information they need and want," said Data on Air's senior vice president, Bill Poellmitz.
"SmartServ Online's focus on selecting and optimizing information sources ensures that our wireless gateway can deliver services that are compelling and simple to use. Data on Air's new 'portal server' technology shifts the task of managing microbrowser menus and bookmarks to the user-minimizing rollout time and expense."

WAP Application Development

As the Wireless Application Protocol (WAP) standard is adopted by the cellular industry, the 4Air.net wireless portal service will be expanded to serve all devices with built-in WAP microbrowsers. The developers are planning a broad array of unique, interactive services such as stock trade order entry, location-based weather alerts, e-mail and fax redistribution, wireless access to flower and gift purchases, event ticketing and other e-commerce services. The new WAP-based services will run over virtually any wireless network that supports data transmission, including the widely-used AMPS Cellular Digital Packet Data (CDPD) service.


The 4Air.net portal will be demonstrated at the PCS '99 show, to be held September 22-24, in New Orleans, La., at the SmartServ Online booth No. 2432.
Carrier trials are expected to begin in October. Monthly pricing is dependent on the services chosen, and starts as low as $ 2 per month.

About Data on Air

Since 1995, Data on Air Inc. has been helping wireless carriers deliver end-to-end, advanced wireless solutions to their subscribers. With the completion of its Network Operations Center in 1998, Data on Air also serves as an application hosting environment for wireless carriers, software application developers and corporate end users. To ensure its clients' success in the marketplace, Data on Air delivers an array of support services including specialized call center operations, technical/sales training and field sales assistance. The company has provided services to nearly every major wireless carrier in North America, and is a long-time member of the Wireless Data Forum, an associate member of the Wireless Application Protocol (WAP) Forum, and a founding member of the WAP Developer Group.

About SmartServ Online

Established in 1993, SmartServ Online Inc. offers a wide range of Internet-based informational and transactional applications, including Web-based and WAP-enabled stock trade order-routing, designed to deliver value-added services to its strategic marketing partners. Recognizing the growth of devices capable of accessing Internet-based information, SmartServ Online develops applications for personal computers, wireless handsets, interactive pagers, screen phones and interactive voice response systems. The company's customizable categories of information include: personal watch lists, real-time tick-by-tick quotes, charting, company and financial news, filtered electronic mail, national and local news, sports scores and odds, weather reports, route-specific traffic reports, lottery and Powerball results, horoscopes and local entertainment information such as movie listings. The company is a member of the Wireless Data Forum (WDF) and an associate member of the Wireless Application Protocol (WAP) Forum. Robert Pearl, SmartServ Online's director of business development serves as co-chairman of the WAP Developers Group. For more information about SmartServ Online's products and services visit the company Web site at www.smartserv.com.

This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, the volatility of international markets, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.

(c) 1999 SmartServ Online. All brand names and trademarks are properties of their respective holders.

CONTACT: Porter & Associates
(For SmartServ Online)
Lisa Porter, 949/752-5891
[email protected]
SmartServ Online
Rob Pearl, 203/353-5963
[email protected]
Data on Air Inc.
Bill Poellmitz, 407/926-7234
[email protected]